It’s only Wednesday and here at SoObsessed we’re already knackered from the week we’ve had! After a weekend of working on our media packs (ready tomorrow!) we caught up with our web guys first thing Monday morning, before rushing home to get ready for the first KMS California (UK) blogging event.
Held at the gorgeous Hurlingham Club in Putney the event was purely for bloggers and was all about the new colour blocked packaging, refined range and a brand spanking new website (kmscalifornia.com launches September 1). As diehard fans of KMS (Charleen’s fave is the anti-humidity spray and mine is HairPlay Makeover Spray) we were super excited to support the brand and see what’s next re its social media strategy. Onstage the lovely Sam and Erin talked us through the news before inviting us to stick around for the big Goldwell annual summer party.
Of course, it would be rude to say no, and I’m so glad we stayed. Anyone who follows us on twitter (@soObsessed_HO) knows we are huge fans of Webster Whiteman, so we were keen to see how Becky and Lisa got on with their gorge entries for Goldwell’s annual colour competition Color Zoom. With the fab prize of attending the finals in Miami it was the icing on the cake to see Lisa win the Partner prize! We LOVED her use of colour and super sharp bob, taking inspiration from the brand’s PlayStrong theme - think bold white, red and white tones and strong lines and shapes. We also reckon Becky has a great chance for next year, so fingers crossed for another win! To see who else won what follow @goldwellUK or @sammygirl_PR on twitter.
Unfortunately, we couldn’t stay til the very end - the riots were pretty destructive that night, to say the least, but we had a great time dressing up and posing in the photo booth!
The morning after we were back on it with refining the website plan. It’s the toughest part for us; we’re both super keen when it comes to the creative side,but get a little tired when it comes to the nitty gritty - how many pages, what goes where etc. But, we did it and so today we were back to the fun stuff: out and about meeting people keen to hear about the site, our mag (launching in February 2012) and our bespoke publications business. Don’t forget, whether you’re an independent salon or a cool new product range, we offer a whole slew of marketing solutions to boost your brand and get people talking. For more information email us at firstname.lastname@example.org.
See you soon!
P.S. You HAVE to get your hands on the KMS stuff! My NEW fave is the Dry Touch-Up spray!(Hope that’s the right name?) I can’t explain it, but this spray left my hair feeling silky and clean - despite three days of product build-up (I love to back-comb!). So I managed to get my hair in a nice, glossy French plait rather than scraping it back or hiding it under a hat! Thank you KMS…